We hear you (and your stomach), we used to stand in the snack aisle staring blankly at the shelves too. Unsuccessfully seeking a delicious, natural, yet satisfying snack packed with protein. We finally decided to take matters into our own hands and work tirelessly to create this perfect, healthy, previously nonexistent snack. Still searching yourself? We promise, you’ve come to the right place. Your quest for the unicorn of mid-day treats ends here.

At The New Primal, we care about the environment and your well-being just as much as you do. That’s why we’ve pioneered a new approach to an old favorite. Our full product line is made from sustainably sourced ingredients and proteins, naturally raised without the use of antibiotics or added hormones. Our Jerky, Meat Sticks, Snack Mates and Marinades are all certified gluten-free, paleo-friendly, artisanal quality, and minimally processed.

Whether you’re looking for a tasty treat on the go, healthful additions for school lunches, pre and post workout fuel, or an option when late-night hunger strikes that only feels guilty, we’ve got you covered. Here to fuel your life’s adventures, wherever they may take you.